We rely on Google Maps and other GPS systems for navigation.
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A significant number of knowledge workers and students in India are adopting AI tools like ChatGPT for daily tasks. While exact figures vary, the surge in AI tool usage in metropolitan cities like Bengaluru, Mumbai, and Delhi is hard to miss.
The use of generative AI in Indian universities and corporate settings brings up a critical question: Should our educational institutions and organisations prohibit generative AI, or should they focus on teaching students and employees how to use these tools effectively and responsibly?
The core question that often gets overlooked is whether it is inherently problematic that more students, fresh graduates, and knowledge workers are outsourcing cognitive tasks like writing and summarising to tools like ChatGPT. This outsourcing of cognitive tasks to technology is not new:
We rely on Google Maps and other GPS systems for navigation.
We let autocorrect and grammar checkers handle spelling and sentence structure in emails and WhatsApp messages.
And the result? Over time, we become dependent on this technological support. Thanks to the convenience of GPS and autocorrect, we are now generally less proficient at finding our way or manually writing error-free texts.
It's an interesting, historical constant: the better the technological solution, the more dependent the user becomes on it.
Financial Analysts use decision-support software to quickly process company data. While this speeds up auditing, there's a risk that as the software handles more complex analysis, the analysts themselves might lose the deeper, foundational skill of complex financial modelling.
Pilots spend minimal time actively steering an aircraft; most of the flight is spent monitoring the computers in the cockpit. This monitoring role means they are less accustomed to—and potentially less skilled at—manual flying in emergency situations.
If students and knowledge workers use a tool that produces detailed project reports or essays on command, there is a clear risk that their core skills in critical thinking and structuring arguments will weaken. The debate is whether this loss of skill is acceptable in the face of increased efficiency.
Some argue that in today's fast-paced corporate and startup environment, writing is an obsolete or low-value skill that is perfectly fine to automate. They suggest that in the future, communication might shift entirely to voice commands or summarised AI reports, making the laborious process of manual writing unnecessary. The focus should be on output and speed, which AI delivers.
Others maintain that writing is a crucial tool for reflection and clear thinking. The act of moving a thought from the head to the page allows for a "second glance," forcing the writer to organise, sharpen, and deepen their ideas. Writing is an exercise in critical thinking and logic.
The more you practice critical thinking, the better you get at it. This ability to reason, question, and structure is precisely the skill you want your future engineers, entrepreneurs, and leaders to be highly proficient in.
ANA Digital Media, we believe AI shouldn’t replace human intelligence — it should complement it. In digital marketing, we treat AI as a co-pilot that enhances speed and creativity, while strategy and insight remain human-led.
1. AI for Speed, Human for Strategy: We use AI to generate fast ad copies for Google Ads or quick, engaging posts for Facebook Ads. However, the human marketer must inject the unique cultural context, local slang, and strategic insight to make the campaign relevant to the Indian audience—a task pure AI cannot master yet.
2. The New GEO Requirement: The rise of Generative AI has made Generative Engine Optimisation (GEO) crucial. AI summaries (like Google’s AI Overviews) are now the first point of contact. If you rely on AI to generate basic content, you get generic results that fail to stand out. Our SEO strategy is about using human expertise to build authoritative, factual, and deeply researched content that AI models choose to cite as a trustworthy source. This requires high-level critical thought, not just passive acceptance of AI output.
If you are outsourcing the very skill that drives your business strategy—critical thought—you are building your house on sand. We help you master the tool to elevate your human strategy.
AI isn’t making us dumber — it’s changing how we think. The danger lies not in using AI, but in using it passively. When we let it think for us, we lose our edge.
But when we use AI as a partner — to brainstorm ideas, test logic, or speed up repetitive work — it actually enhances our creativity and understanding.
Like every major innovation, AI rewards those who learn to use it thoughtfully. The smartest people in the AI era won’t be those who avoid it — they’ll be the ones who know when to think for themselves and when to let AI assist.
Let our experts turn your goals into real results.
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